Thursday, 5 May 2011

New Year

Knitwits Yarns

As well as being the day for a fantastic Royal Wedding, last Friday also marked our financial year end, which means I've been the proud owner of Knit Wits for 6 years now (which seems impossible!).

Financial year ends are a great time for reflection and for looking forward. I'm pleased to say that, despite the economic situation and endless doom and gloom in our press (which, personally, I think has a lot to answer for) our turnover is up on last year. Not massively but significantly and I am mightily relieved! Recessions tend to hit earlier in Cornwall and last longer and this one is no exception. We started for feel the bite as early as 2007 and took the brave (and - dare I say it - expensive) option to build a website. The decision seems to be working but it's also opened us up to the knitting community in ways I could never have imagined.

It's easy to think of websites as just online/worldwide shops and I'd be lying if I didn't admit that was our first priority when designing the site. What has also happened, though, is it's brought us right up into the online knitting community and in touch with, literally, hundreds of knitters we'd have never met otherwise. We have knitters who've seen the site and then come down on holiday and visit us (always fun!), knitters who are on holiday and then start to become customers as they feel they know us and can visualise where we are (very gratifying) and knitters who read the blog and email me and order wool and some who even become friends.

Sadly the internet is so often used for bad and dodgy things but it's also a great tool and, used properly it can bring unexpected rewards.

For all of who who have bought from us in the past 12 months, we say thank you! Please pass the word on to each of your knitting friends! Word of mouth is, undoubtedly, the best selling tool and, whilst we can't always supply everyone with exactly what they want exactly when they want it - we do try! The more wool we sell, the more new and lovely wools we can buy and the happier our customers are - and, thus, are the wheels of industry kept turning!

Happy New Year!

1 comment:

  1. Yay congrats on the good year!

    (internet schminternet - I like having you on the doorstep!!!!) :)